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Amul Packaging Redesign
Packaging Graphics, Marketing Content
2023
A fresh take on a classic, redesigning Amul's tetrapack with contemporary aesthetics while honoring its legacy.
About the Brand
Amul, short for Anand Milk Union Limited, is a pioneering Indian dairy cooperative. It played a key role in India's White Revolution and remains one of the world’s largest dairy producers. Known for products like milk, butter, and ice cream, Amul operates under the slogan "The Taste of India." It stands as a symbol of rural empowerment and self-sufficiency in India’s dairy sector.
Project Brief
The objective of this project is to redesign the Amul Milk tetra pack packaging to enhance user-friendliness and visual appeal. The redesigned packaging not only stands out on the shelves but also provides a more convenient and enjoyable experience for consumers.
CAD MODEL & DIELINE
GRAPHIC VARIATIONS
COLOR VARIATIONS
PHYSICAL PROTOYPES
FORM & ERGONOMICS
HOW TO USE
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